The broadcast media strategist brings his experience in shaping brands like National Geographic and Discovery to advance the science association’s ambitious strategic plan
14 June 2022
AGU press contact:
Liza Lester, +1 (202) 777-7494, [email protected] (UTC-4 hours)
WASHINGTON — The American Geophysical Union (AGU), the world’s largest association of Earth and space scientists has named veteran media executive Josh Weinberg as the organization’s new Vice President of Strategic Communications & Marketing.
Weinberg will lead global integrated marketing, media and brand strategies to support AGU’s mission for research, discovery and solutions in addressing climate change. He will also provide strategic leadership in partnership with AGU staff and members to increase outreach and engagement among AGU membership and new key external audiences and partners around the world.
“We are thrilled to have Josh on board here at AGU. He brings a wealth of knowledge, creativity and proven results in shaping brands and developing compelling content to advance important issues,” said Executive Director and CEO Randy Fiser.
Weinberg most recently headed ad sales marketing strategy for broadcast media company TEGNA, the largest owner of ABC, CBS, Fox and NBC affiliates in the top 25 markets.
Prior to TEGNA, Weinberg held leadership roles at The Walt Disney Company/National Geographic, Warner Bros. Discovery and the BBC. Among major projects at NatGeo, he created their NASA Apollo 50th Anniversary platform, Starstruck, produced the Webby-award-winning first ever VR short to be filmed aboard the International Space Station in conjunction with Darren Aronofsky’s One Strange Rock, and launched Activate, the social change-centered multi-platform series with Global Citizen, Proctor & Gamble and Radical Films.
At Discovery, Weinberg led content and ad sales strategy, integrations and communications for numerous signature tentpoles such as Shark Week, Deadliest Catch, Mythbusters and Through the Wormhole with Morgan Freeman, partnering with key brands including Allstate, Dunkin Donuts, Geico, MillerCoors and Volkswagen.
Weinberg will be based at AGU’s global headquarters in Washington, DC and report to Janice Lachance, AGU Executive Vice President for Strategic Leadership and Global Outreach.
AGU (www.agu.org) supports 125,000 enthusiasts to experts worldwide in Earth and space sciences. Through broad and inclusive partnerships, we advance discovery and solution science that accelerate knowledge and create solutions that are ethical, unbiased and respectful of communities and their values. Our programs include serving as a scholarly publisher, convening virtual and in-person events and providing career support. We live our values in everything we do, such as our net zero energy renovated building in Washington, D.C. and our Ethics and Equity Center, which fosters a diverse and inclusive geoscience community to ensure responsible conduct.